Bay Area Fair Trade Coalition

Dedicated to raising awareness and building demand for Fair Trade in the Bay Area.
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The Ben & Jerry's What's Inside Tour Comes to San Francisco

The Ben & Jerry's What's Inside Tour is coming to San Francisco! What's that mean for you? Free Fair Trade Certified ice cream that supports family farms and gives back to the community.

Ben & Jerry's wants you to know what's inside their ice cream from cage free eggs, to Fair Trade Certified cocoa to dairy from family farms. And to tell their story they are going on a nation wide tour to spread the ice cream love with a big focus on visiting Fair Trade Towns like San Francisco.

Ben & Jerry's recently announced that they will be making all of the ingredients for all of their ice cream 100% Fair Trade Certified by 2013 and they are big supporters of the Fair Trade Towns USA campaign.

In fact, Ben and Jerry themselves stopped by the TransFair USA offices the other day to discuss how we can educate more people in the U.S. about what Fair Trade means and this event is a big part of how we are doing it!

Join the Bay Area Fair Trade Coalition and the Ben & Jerry's What's Inside team for some free Fair Trade Certified ice cream at four locations in San Francisco from June 17-20.

Members of the San Francisco, Oakland and Berkeley campaigns will be joining the Ben & Jerry's team to talk to afternoon shoppers about the benefits of Fair Trade for producers and how making a difference can be as delicious and easy as a pint of Ben & Jerry's ice cream!

We need volunteers! If you would like some free ice cream and to kick it with us on a sunny afternoon, please email Jamie Guzzi, with your preferred location and availability.

Here's the scoop from Ben & Jerry's!
Ben & Jerry's What's Inside Tour
June 17-20 in San Francisco

We believe in using the power of our day-to-day business decisions to help drive positive change. One decision we make is how and where we buy our ingredients because we believe its what's inside that counts.

We want you to find out what's inside Ben & Jerry's so we are launching the "What's Inside Tour". Come join us and learn about how we work to make the best possible ice cream in the best way possible, & sample some FREE ice cream.

From supporting small family farms to going completely Fair Trade by 2013, we're taking our commitments (and our ice cream) on the road. Stop by any of these San Francisco events to learn more and sample free ice cream while supplies last!

June 17th & 18th @ Justin Herman Plaza
1 Market St
Noon - 3pm each day

June 19th @ Union Square
Geary St at Stockton St

June 20th @ Golden Gate Park

To learn more, visit:

RSVP on Facebook and invite friends!

Learn more about What's Inside your pint of Ben & Jerry's at their fun and interactive website:

Click for more info.

Learn more about Ben & Jerry's commitment to Fair Trade and hear stories from their fair trade farmers here:

Click for more info.

Check out pictures of the tour from Fair Trade advocates in Boston!

Click to view the entire set.