Congratulations San Francisco on the First Ever Fair Trade Wine Night!
A huge thanks to everyone who participated in attending the tremendously successful Fair Trade Wine Night last night. We had an outstanding outreach campaign via Facebook, and with the additional buzz generated by the local press our Fair Trade Wine Night was indeed the talk of town.
The night was bustling at The Hidden Vine, where patrons excited about the inaugural Wine Night wanted to learn more about getting involved in future events. Also painting the town red (and white) was Blush Wine Bar, as it managed to completely sell out its Fair Trade wine selection!
Wine is breaking in as the new Fair Trade category in the US, and it has grown leaps and bounds with just over a year under its belt. Last night was a wonderful opportunity to increase consumer awareness about Fair Trade wine and a perfect example of one way that consumers can help Fair Trade grow by creating market linkages in the US for wine farmers. Let’s keep the enthusiasm, momentum, and energy going about Fair Trade wine.
Thanks again, and hope to see you all for another night of Fair Trade wine!
Visit the official Fair Trade Wine Night site:
and the Facebook event page: